So many times we often take the "safe shot" just to ensure we have satisfied clients. I agree the safe shot is necessary (client satisfaction is number 1), but don't forget to look around and see if you can find the "unexpected shot." You know that shot that doesn't look like you shot it in that area, that city or that venue. Let your imagination go wild for a moment. Your clients will be satisfied with the safe shot, but wowed by the unexpected shot. The next time you're shooting a wedding, nail the safe shot and start looking around for the best quality of light you can find (or create it), allow the mind to wonder a bit (reel it in), line up your shot (pose, lighting, composition) and provide that wow moment; after all it is art, so give it a shot!